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Terrorists and bladders

Terrorists and bladders

First a rant — forgive me, I’m flying and can’t help myself but marvel at the magnificently low IQ of the people in charge of airport security.  Because the latest attempt to bring down an airplane involved starting a fire in the last hour of the flight, now we can’t get out of our seats during the last hour. When the attempt included a shoe, everyone’s shoes got checked. After the liquid plot, liquids. Always fighting the last “war,” no matter how ridiculous a category.

If anything, after 911 airport security should have been DECREASED, except for bomb sniffing dogs, as now passengers will mob and kill any hijacker on sight instead of obeying like sheep and waiting for the authorities to handle it, as they were taught to before.

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The Brand is Dead! Long Live the Brand!

Reprinted from C-Arts Magazine (December 2009).

A brand used to be a symbol burned onto a cow’s butt. [When] a ranch had a long-standing reputation of raising healthy cows, the brand was its symbol of quality. But once the “-ing” was added to the word “brand,” and agencies started to ply the black art of “branding,” a brand was no longer the symbol of quality and reputation earned over time. Instead it was something that was just made up by ad agency creatives applying ingenuity to the disingenuous.”

— Augustine Fou

When people who are paid to opine wake up to a new industry dynamic, they often overreact. As pundits on the periphery of the branding industry belatedly noticed consumers exchanging information directly via Facebook, Twitter, and other social media, the field began to echo with shouts of “Branding is dead!”

I don’t buy that argument. Would you, if I could name an $80 billion market that gets customers to pay between one and ten thousand times the price of an identical competing product, with nothing to differentiate the two except for 100% pure clean branding?

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